Well, I wouldn’t call it a rule. More likely advice. Whether you will follow it or not it’s up to you and your marketing plans and strategies. Remember, social media marketing is all about fun, finding your game and what best works for your business. Like everything else in life. You need to find and define yourself so that you can move forward and achieve your goals. At least, that’s how I see things.
Ask any marketing expert or read any of many blogs on this subject ( like Hootsuite or Social Media Examiner) and you will learn that this rule is greatly advised to be followed.
So, what is it about?
Perhaps, you’ve heard of it from photographer’s perspective? It’s a matter of slicing the frame into thirds, instead having your subject portrayed in the dead center of shot. This little trick is used so that photos will be more interesting and appealing.
And finally, when it comes to a social media content marketing the same effect attends to be achieved. Interesting and appealing content will engage your audience and help your business channels gain new followers (read- potential clients).
Social media rule of thirds:
- 1/3 of your content should be about your company, business, service, product. This kind of content is self-centered and it promotes your brand, converts leads, increase sales and generates profit. Feel free to promote your blog, new posts, company products or offer your services.
- 1/3 of your content should be about your industry, your field, or things in related areas that are from an outside source. This kind of content builds up your credibility as an expert in your field. By posting industry news and articles, you are informing your followers about latest trends. They will check your pages regularly for more info and updates.
- 1/3 of your content should be based on personal interactions. Show that there are humans behind your social media pages. People tend to more easily interact and do business with other people, instead of some corporation. Post fun photos from your office, wish happy holidays or post daily motivation status.
Always keep your pages timely updated and share relevant content. You need to be engaging to stand out in crowded social media space. It’s not impossible. It just takes a little of your time and efforts. If you don’t have that luxury, you can always hire a social media specialist to do that for you. It’s investment that won’t fail if you find the right person.